We recently hosted a webinar specifically for legal professionals who are new to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
During the session, Katarina Peeva, Chief Strategy Officer at Mentio, explained how law firms can increase their chances of being recommended by AI platforms such as ChatGPT, Perplexity and Gemini.
The webinar explores how AI systems access information about a law firm, interpret its areas of practice and expertise, and assess whether it is a credible business to recommend to users.
The session combines practical insights into how AI search works with actionable guidance, supported by real-world examples and case studies.
Watch the Webinar and Explore the Resources
Missed the live session? Watch the full webinar recording on YouTube.
Explore the presentation slides for key insights, practical recommendations and examples covered during the session.
Key Takeaways from the Webinar
1. Strengthen Your Website Content
Help AI systems understand who you are, what you do and what sets your firm apart. Detailed service descriptions, comprehensive lawyer profiles and original, useful content help AI platforms recognise your firm's expertise and understand what makes it different from competitors.
2. Check Your Website's Technical Optimisation
AI search crawlers access and interpret information from your website's code. Make sure they can access your publicly available content and correctly identify the information published on your site.
3. Encourage Client Reviews
Independent reviews on third-party platforms such as Google Maps and Trustpilot help establish credibility. Encourage clients to leave honest feedback about their experience with your firm, and respond professionally to negative reviews when necessary.
4. Build Authority Through External Mentions
Show AI systems that your expertise is recognised beyond your own website. Independent mentions in reputable publications, directories and industry blogs provide additional signals of credibility and authority that AI systems can use when evaluating your firm.
5. What Makes the Difference in AI Search? Insights from Real Law Firms
Katarina shared findings from her recent research, comparing law firms with similar website optimisation and content quality.
The findings highlighted an important distinction: a well-optimised website provides the foundation, but independent trust signals and credible external mentions can help firms stand out in AI search.
When firms have similar technical and content foundations, those with stronger external authority signals tend to achieve greater AI visibility.
Find Out How Visible Your Firm Is in AI Search
Our AI Visibility Expert will assess your firm's current visibility and provide practical recommendations to help improve its presence in AI search.
We'll analyse your visibility across ChatGPT, Perplexity and Gemini, review your website's technical optimisation and content, and evaluate your existing external mentions.
During a one-to-one consultation, our team will walk you through the findings, explain the recommended next steps and answer any questions you may have.
Request Your AI Visibility Audit
Nazar Severyn
AI Visibility Expert
