A few monts ago, the Mentio team launched a large-scale internal research project.
Our goal was to identify correlations between different business metrics and visibility across major AI platforms, including ChatGPT, Gemini and others, by comparing companies operating in the same industry and geographical market.
As AI visibility specialists, we already understand many of the factors that influence whether a company or product gets recommended in AI-generated responses. But we wanted to go beyond theory, examine real-world data and see what the numbers actually revealed.
Our R&D team focused on the UK legal sector, analysing hundreds of law firms to identify relationships between technical, content-related and off-site factors. We then compared these findings with each firm's visibility across AI search platforms.
The research gave us a clearer picture of how AI systems currently select businesses to feature in their responses. It also highlighted an important distinction: the factors that help AI systems understand your business are not necessarily the same ones that give them reasons to trust and recommend it.
As part of the study, we produced a detailed audit for every firm in our sample. These reports were originally intended for internal analysis, helping us identify patterns and correlations across the data.
However, when we began sharing the findings with the firms involved in our research, the level of interest was far greater than we had anticipated.
Firm leaders wanted to understand not only how visible they currently were in AI search, but also how they performed against each factor that could influence their inclusion in AI-generated responses. Most importantly, they wanted to know what they could do with those insights.
And that was exactly what our audits provided.
The response inspired us to turn our internal research methodology into a standalone product: AI Visibility Audit, now designed to help businesses of any size and across any industry understand their AI search visibility and identify practical opportunities for improvement.
Introducing Mentio AI Visibility Audit
Our audit goes beyond metrics and generic recommendations. It provides a comprehensive assessment of the factors influencing your brand's visibility in AI search, covering three key areas in detail.
What's included:
Current AI visibility: An overview of how visible your brand is across major AI search platforms.
Technical accessibility: An assessment of how easily AI systems can access and interpret your website, including areas that need improvement.
Website content: An analysis of your website's content, structure and internal linking, with practical recommendations for improvement.
Brand authority: An evaluation of the external trust signals that help AI systems determine whether your business is credible and worth citing or recommending.
Prioritised action plan: Clear, actionable steps to improve your AI search visibility, ranked by priority.
One-to-one consultation: A personalised online session to walk you through the findings, explain our recommendations and answer your questions.
Every audit is conducted manually by our AI Visibility Expert, Nazar Severyn.
Two ways to get your Mentio AI Visibility Audit
Standalone Audit — €500
A one-off service for businesses looking to understand their current AI search visibility before deciding whether to invest in Generative Engine Optimisation (GEO).
Complimentary with 20+ mentions per month
Included at no additional cost for Mentio clients who choose a plan with 20 or more placements per month.
Don't let your competitors get ahead in AI search.
Find out where your brand stands today, what's holding it back and what you can do to improve its visibility.
Request Your AI Visibility Audit
Nazar Severyn
AI Visibility Expert
